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In the mid-nineties, a group of MIT computer scientists, including founders Jeremy Wertheimer, Dave Baggett, and Carl de Marcken, took aim at a complex computing challenge that had plagued the travel industry for three decades: how to quickly, consistently, and accurately identify the best available airfares without relying on high-cost, low-efficiency mainframe computers. The start-up company debuted its revolutionary airfare pricing and shopping system at an industry conference in 1999. The Washington Post promptly dubbed it "The Second.com-ing."
In 2000, Orbitz selected ITA to power its consumer online travel site. Leading airlines and travel distributors — drawn to ITA by its flexible pricing, shopping, and availability technology — soon followed, including American Airlines, United Airlines, US Airways, Continental, Alaska Airlines, Southwest Airlines, Microsoft's Bing (formerly Farecast), and Kayak. |